Riviera Maya, a highly profitable tourist gem

Riviera Maya’s weather, location, infrastructure, and tourist industry have made this location a very attractive and highly profitable place in which to live, invest, or vacation. A favorite of national visitors, international tourists, and retirees, this destination has proven the economic strength from its many attractions by registering a permanent double-digit growth rate. This has made foreign investors eager to pour their resources into this beautiful region.

Today, Riviera Maya stands out as one of the strongest developments in the area. There are several upcoming innovative projects involving tourism, industrial parks, residential areas, corporate buildings, and shopping centers that will further enhance this gem. Data from the Association of Real Estate Developers (ADI) reported that the members’ investments will reach 90 billion dollars by the end of 2018.

The latest Lamudi Real Estate Market Report (2018) described the state and its peninsular area as a very dynamic market, where vertical housing and mixed developments are expected to attract residents in cities with high growth rates. Such is the case of Playa del Carmen in Quintana Roo, which, in recent years, has grown exponentially because its supply is valued in dollars. This is due to the strong and permanent presence of foreign visitors.


Real estate opportunities for everyone

Where to buy or invest? There really is something for everyone here; from very ambitious commercial projects, to new vertical housing developments scaled for both investment and living. Riviera Maya also has made earnest efforts in building the best luxury shopping center in Mexico, which showcases premium brands and first-class entertainment.


Looking to invest?

Investment through mortgage credit (purpose loan) is still very much in demand—even more so when it is supported by the advice of a mortgage advisor. This credit specialist works with the main banking institutions in the country and has full knowledge of all mortgage products. These services and support are provided at no additional cost.

The latest offering in credit arrangements is the Presale Credit, through which many developments have multiplied their sales. This credit is issued before the house is completely constructed. The bank grants a certificate under which the rate is guaranteed and remains frozen for six to 24 months. Additionally, the financing institution can grant a personal credit of up to 20 percent of the value of the home to those lacking a down payment. These benefits make it possible to invest in real estate on presale.

Investing in or purchasing property is not a simple decision to be undertaken lightly, thus it is important to consider the different financial angles to get the best credit offer. The mortgage advisor will visit your home, office, or wherever you choose and make the appropriate bank proposals after an analysis of your profile and needs. This white-glove treatment will help you choose the best option.

“Whoever gets out of the real estate business does so because they don’t know what they’re doing.”

-Warren Buffett

The return of traditional marketing

By Teo González

In this era when we have impressive smart phones, social media all around us and Google can answer almost all our questions, talking about traditional marketing may sound anachronistic and romantic. Still, there are two major feats that we must analyze in marketing, which, although always evolving, does have immutable rules, as well described by Al Ries and Jack Tout in their book. Although practically none of the cases dealt with in the book remain relevant today, I would still like to point out why traditional marketing is valued differently in the real estate sector than in the case of other products or services.

First, there is the issue of segmentation. Today, we know that investors and buyers of real estate in Riviera Maya are people over 35, national or foreign, as well as a small local segment that seeks to invest or to buy a better property than the previous one they owned. This segment is mainly made up of generation Xers, who were not born with the Internet, regularly read newspapers, buy specialized magazines, watch movies and series frequently, listen to the radio, still watch television and have the purchasing power to travel. Unlike millennials, people belonging to this generation are true to their brands, are not very susceptible to change, value quality over quantity and hold prices in second place. What does all this say to us? Basically, that for this market segment’s purchasing decisions, traditional media still have a specific weight, especially when dealing with an investment of the kind that is made once or twice in life, as in the case of acquiring real estate property.

Of course, these people are aware of the technology, so there must be a digital strategy as well, including a good website, SEM and SEO strategies, as well as presence in Facebook Ads, Google Ads, Instagram and LinkedIn. However, seeing a large billboard or listening to a radio spot, for example, continues to have great impact on the perception of a brand; if that were not true, why would Xcaret have more than 100 billboards on the Cancun-Tulum highway, or why would the magazines found on airplanes be saturated with advertisements for real estate products from all over the country.

Putting aside traditional media and focusing solely on digital campaigns would mean losing a timing enhancer, and that in the end is what any media campaign should do: sell in the shortest possible time, optimizing the investment. In that sense, traditional media helps the broker to position the brand in the mind of the general public. But each product remains unique, and so for your campaign you should analyze the strategies, matching both traditional and digital approaches, so that they complement each other; as well as correctly segmenting the target audience. Let’s not leave traditional media out, since we keep consuming them and they do work.

Editorial Letter


elcome to the first number of LivingTerra, a publication with the mission of establishing itself as a reliable source of information for investors, both national and foreign, interested in the Mexican Caribbean real estate market.

Undeniably, Quintana Roo has gained solid ground as the main destination for tourists in Mexico, mostly concentrating in Cancun and Riviera Maya, a trend that is expected to continue throughout coming years. This has naturally brought about a significant growth in real estate demand and supply for the area. A very interesting array of options for investment is attracting big corporations seeking to develop hotel and tourist complexes, as well as individuals and families who dream of acquiring property by the sea, either for living, holidays, or rental. What is certain is that this destination has become one the most captivating markets for investment, as it has something to offer for every style, need and budget.

With all of this in mind, our main goal with LivingTerra is to provide an insightful read on the rhythm of the real estate market in the Mexican Caribbean; and so we have brought together the very valuable contributions of various experts in the different areas pertaining real estate, whose rich and specialized knowledge in this destination and its possibilities for urban development will skillfully illustrate the landscape for the benefit of investors, so that they can make well-informed decisions and obtain higher returns.

Without further ado, we welcome you to this number of our magazine, in the hope that in its pages and through the words of our guest experts you will find accurate and timely information, for you to discover that valuable investment you’re after.