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Interior decoration: a tool for selling real estate projects

Designing the interior spaces of a property becomes a key factor whenever increasing the value of any residential, corporate or commercial space is concerned. A project of this nature goes beyond choice of the wall color and placement of modern furniture. The objects that are selected must be aimed at improving the resident’s quality of life, at enhancing creativity and productivity in an office and, above all, at obtaining a better return on investment from the space’s use. In order to raise the relative property value and achieve even more successful results, it is worth considering hiring the consulting services of a professional decorator for the real estate investment plan.  Below, Marcela Vega, Project Manager of Actual Group, shares her experience and knowledge with respect to home staging, primarily in settings intended to motivate a real estate purchase or lease. 

  1. When marketing a real estate project, what is the importance of decorating the model homes/apartments?

Primarily, its importance is that the potential buyers who visit it have a real idea of what the staged homes will look like. Thus, they can see whether it fulfills their needs according to the number of persons in the family, whether the apartment will be used for vacation or leasing purposes. It is important that the spaces look roomy and the furniture harmonizes with the finishes on the walls, floor and kitchen, as well as the view.

  • What are the elements that define the interior design project of these model apartments?

When a developer presents their project to us, we pay special attention to the architecture of the development, the types of finishing they are using in the apartments and the value of the property and zone where they are located. In addition, it is essential to take into account the market it is targetingwhether it is young people, older adults, etc.since the particular style is determined based on those factors.

  • What can you tell us about the design for common areas of a building or real estate development?

The most important aspect is that they must be comfortable spaces, tasteful for everyone, and not overly fashionable. In other words, they should be neutral, timeless, and in tune with the development’s architecture. The materials must be for heavy-duty use due to the fact that they will be in high-traffic areas.    

  • What are some of the model homes/apartments you have staged?   

Last month we completed and turned over the home staging for the model apartment in Aria Puerto Cancun, as well as its common areas, the Seniors Club, the Teen Club, and the Business Centers.  

Other developments that we have collaborated with in the home staging process are: Allure, Marina Condos & Canal Homes, Marea, Axent by Isola, Brezza, Lagunas de Mayakoba, SLS Cancún, Riva, Antaal, Mareazul, Country Towers and Via Montejo. 

  • In the case of the rental market, is it worth it to invest in good quality furnishings and decorative articles? 

Definitely! It is important to invest in quality furnishings, since we must remember that quality is synonymous with durability. It can be in the living room and dining room, which are the focal points of a home. Regarding how much to invest, approximately 10% of the property value is ideal when it is staged for rental. That investment can be recovered in one year, provided it has an 8 to 13% ROI. 

Camila Subirachs

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