What is crowdfunding


In Mexico, teamwork has always been key and, thanks to the new types of business models that have been introduced, different people have been able to fulfill their dreams and achieve their goals. In the last few years, Crowdfunding, or collective funding, has become one of the best ways to help many people turn into capital allocators, investors, or philanthropists.

Crowdfunding is a collective network for obtaining monetary contributions for financing a project in exchange for equity or rewards. This can be done through investors or backers who are looking for their capital investment to generate a yield.  It is considered to be an excellent alternative for people who have a project or idea in mind and need financing in order to carry it out. 

The purpose of crowdfunding is to collect funds in order to finance projects that are posted on different platforms; these can be cultural, artistic, social or business-related.

There are four types of crowdfunding:

  1. Investment (Equity)

This consists of investing capital in a project in exchange for equity. This type of investment is often beneficial if the project succeeds in growing as expected since it will be able to multiply the money that was invested. Inverspot, for example, is a real estate crowdfunding company where you can obtain average yields of 18% annually. 

  • Loan

This crowdfunding method provides money in exchange for making back the principal plus interest after an estimated period of time. Usually, the person who loans his capital decides how much interest he will receive in exchange for the loan. Yo Te Presto is a company that gives you from $10,000 to $300,000 for a period of 6 to 36 months.

  • Rewards-based

This consists of making a contribution in exchange for a product or service the backer is interested in, and it is usually used for carrying out artistic projects.  Kickstarter is a crowdfunding platform aimed at providing funds to artists, musicians, designers and other creative individuals.

  • Donation-based

This method focuses on goodwill projects, and participation generally focuses on a social cause. This type of financing is frequently used by companies with charity-based causes. Donadora is a digital platform whose purpose is to collect funds safely for personal requirements or for social causes. 

How does it work?

In order to participate in any of the above types of crowdfunding, you must take into account the following:  

As an entrepreneur:

  • Select the type of crowdfunding your project will be seeking.
  • Submit your project.
  • Provide a clear description of the idea.
  • Estimate the funding time.
  • Wait for your project to be evaluated and approved.

As an investor:

  • Familiarize yourself with the types of investment.   
  • Select the type of project you would like to participate in.  
  • Confirm the type of earnings you want (donation, yield or product).
  • Choose the length of time you want to participate. 

Investing your money in crowdfunding platforms is an innovative new way of making your money grow or helping others in a benevolent way.


Interior decoration: a tool for selling real estate projects

Designing the interior spaces of a property becomes a key factor whenever increasing the value of any residential, corporate or commercial space is concerned. A project of this nature goes beyond choice of the wall color and placement of modern furniture. The objects that are selected must be aimed at improving the resident’s quality of life, at enhancing creativity and productivity in an office and, above all, at obtaining a better return on investment from the space’s use. In order to raise the relative property value and achieve even more successful results, it is worth considering hiring the consulting services of a professional decorator for the real estate investment plan.  Below, Marcela Vega, Project Manager of Actual Group, shares her experience and knowledge with respect to home staging, primarily in settings intended to motivate a real estate purchase or lease. 

  1. When marketing a real estate project, what is the importance of decorating the model homes/apartments?

Primarily, its importance is that the potential buyers who visit it have a real idea of what the staged homes will look like. Thus, they can see whether it fulfills their needs according to the number of persons in the family, whether the apartment will be used for vacation or leasing purposes. It is important that the spaces look roomy and the furniture harmonizes with the finishes on the walls, floor and kitchen, as well as the view.

  • What are the elements that define the interior design project of these model apartments?

When a developer presents their project to us, we pay special attention to the architecture of the development, the types of finishing they are using in the apartments and the value of the property and zone where they are located. In addition, it is essential to take into account the market it is targetingwhether it is young people, older adults, etc.since the particular style is determined based on those factors.

  • What can you tell us about the design for common areas of a building or real estate development?

The most important aspect is that they must be comfortable spaces, tasteful for everyone, and not overly fashionable. In other words, they should be neutral, timeless, and in tune with the development’s architecture. The materials must be for heavy-duty use due to the fact that they will be in high-traffic areas.    

  • What are some of the model homes/apartments you have staged?   

Last month we completed and turned over the home staging for the model apartment in Aria Puerto Cancun, as well as its common areas, the Seniors Club, the Teen Club, and the Business Centers.  

Other developments that we have collaborated with in the home staging process are: Allure, Marina Condos & Canal Homes, Marea, Axent by Isola, Brezza, Lagunas de Mayakoba, SLS Cancún, Riva, Antaal, Mareazul, Country Towers and Via Montejo. 

  • In the case of the rental market, is it worth it to invest in good quality furnishings and decorative articles? 

Definitely! It is important to invest in quality furnishings, since we must remember that quality is synonymous with durability. It can be in the living room and dining room, which are the focal points of a home. Regarding how much to invest, approximately 10% of the property value is ideal when it is staged for rental. That investment can be recovered in one year, provided it has an 8 to 13% ROI. 


Theme Parks in Quintana Roo

Without a doubt, Quintana Roo has an anchor that few destinations in the world have, making it a viable tourism alternative on the international market. Among its many blessings are its geographical location, stunning beaches, cultural richness, natural and nautical attractions, as well as its high-end services. All this inside a 250-km (155-mi) radius covering a wide array of destinations such as Cancun, Isla Mujeres, Holbox, Cozumel, Playa del Carmen, Puerto Morelos, Sian Ka’an, Tulum, Coba, Chichen Itza and Valladolid, to mention the most important. This variety translates into endless possibilities for the visitor, a quality that other tourist destinations on our continent would be hard-pressed to develop. 

As if that weren’t enough, over the last few years new investments have been made in order to develop a concept that is well-utilized in Orlando and Las Vegas: theme parks and hotels.

Grupo Experiencias Xcaret, owned by Miguel Quintana Pali, the creative genius behind the current collection of the most successful tourist parks in Quintana Roo State, has recently ventured into the hotel market. Soon to be added to this product line, two new theme park complexesXavage and He’e Elelare currently in the construction and planning stage, respectively. Nearly concluded, Xavage is scheduled to open at the end of 2018. Its concept is one of adventure, including kayaks, rafting, ATV’s, jet skis and ziplines. He’e Elel will be an eco-tourism nature park utilizing the underground rivers on the 55-hectare property, where visitors will also be able to enjoy hiking, cycling, and cenote access. This project involves an investment of 80 million pesos.

In other theme park news, construction of the Amikoo project was announced in 2017, the product of an alliance between the IUSA firm and Grupo Gala. To be built on 120 hectares in the area known as Punta Maroma in Playa del Carmen, this ambitious project is set to be an 840 million pesos investment. The first phaseslated to be completed at the end of this yearwill mainly include a 320-room hotel, a museum of Mayan archeology and anthropology, a panoramic flight simulator, an underground submarine simulator and a wave pool. Its inauguration is scheduled for June 2019. Later, the convention center, a shopping area, a gastronomic center, and a concert arena will be constructed. The second phase will include the Amikoo theme park, featuring state-of-the-art mechanical attractions divided into different zones: Park Maya Extreme, Maya Adventure, Maya Discovery and Amikoo Land. This phase will not be concluded until 2021. Thereafter, construction of Amikoo Resort will be completed, also with themed areas. In all, the hotel infrastructure will include 1,200 rooms. Business projections estimate that during the first two years of operation Amikoo will receive two million visitors per year, but once the entire project has been completed, visitor traffic is expected to double. 

Thus, a new theme park-based investment model is rapidly taking shape; it is something that has already demonstrated tremendous success in destinations such as Orlando. And just like in Las Vegas, brands such as Hard Rock Café, Nickelodeon andsoonMargaritaville will develop new hotels based on themed franchise concepts, increasing the tourism market in the Mexican Caribbean.  


Fractional Yacht ownership

Becoming a yacht owner is not easily achieved since, beside the expense of purchasing the craft, there are high costs arising from operating and maintaining it. Therefore, it is no coincidence that the concept of shared or fractional ownership is gaining ground in the luxury craft segment. Fractional yacht ownership is an intelligent investment if what you are looking for is to reduce costs and become a worry-free yacht owner. It is also attractive for people who want to try out the nautical world but still aren’t sure they’ll like it. 

How does it work? 

Through fractional ownership, each of the members has the experience of being a sole owner without being burdened by all the costs. In the case of FYI Yachts, a maximum of nine members purchase a fractional part—11%—of the actual yacht value; in other words, they are co-owners in equal portions. 

Every member can freely use the vessel for 20 days and 6 weekends a year. He must only pay an annual fee, which includes management and operation of the craft, periodic preventative and corrective maintenance as needed, and periodic remodeling in order to keep the yacht in top condition. It also includes food provisions and full use of the water toys, as well as a trained, certified crew providing impeccable, personalized service on board. 

The contract has a six-year duration. All payments to be made are clearly stipulated from the beginning, so there are no unexpected expenses or add-ons. This gives peace-of-mind to the owners, who will only have to worry about enjoying the yacht for the time they are allotted.

In a fractional ownership acquisition, there are no restrictions insofar as an owner’s nationality is concerned.  The only limitations associated with the yacht are those established by law regarding navigationfor example, the maximum number of persons on board. 

If a member wants to sell his ownership portion before the contract has terminated, he will have no problem doing so, and at the price he decides to accept. In that case, the new owner may only make use of the yacht during the remaining time stipulated in the original owner’s contract. 

Without a doubt, there are many advantages associated with shared or fractional ownership of a luxury craft; primarily, it offers more people the opportunity to become part of the exclusive lifestyle that is inherent to the yachting world. 


Nido Offices for sale in Puerto Cancún

Nido is a mixed-use project located in Puerto Cancun, the real estate development with the greatest security and return on investment in Cancun. With a signature design and a striking building front, this property houses two floors of commercial spaces for rent and four floors of exclusive offices for sale. In addition, it offers spectacular views of the golf course, the zone’s ecological reserve, partial views of the sea, and a direct connection to one of the city’s most important avenues. 

Featuring an iconic design by the renowned architectural firm Pozas Arquitectos, Nido is a fusion of luxury finishing work that creates an ambience of quality and exclusivity with dimensions capable of adapting to the specific needs of every user.

In addition to office space, Nido offers numerous advantages to visitors and users:

  • •         More than 1000 m2 of amenities
  • •         Lobby with reception
  • •         Meeting room
  • •         Atrium lounge (employee lunchroom, terrace lounge, and covered outside leisure area)
  • •         Employee lunchrooms
  • •         3 high-speed elevators
  • •         1 service area
  • •         Ample common-use restrooms on each floor
  • •         Storage rooms
  • •         Covered parking
  • •         Valet service for the commercial area

With respect to security, users can rest easy knowing Nido has controlled access, 24/7 security and closed circuit television (CCTV). This totally secure buildingwhen combined with its spectacular views and privileged location allowing direct connection to the main arteries of the city and immediate access to public transportationmakes Nido your space to grow.  

+52 (998) 802 1879

Puerto Cancún UC-79


Sustainable Development: Nature, quality of life and profitability

By Eduardo Hernandez Ochoa


The State of Quintana Roo is virtually covered with dense vegetation such as high or medium jungle or mangroves, and a rich variety of plant and wildlife make their home there. So, the construction of new, large-scale developments–even though necessary–has often led to a vigorous difference of opinions within the community.

Which leads us to a vital question: if these new developments are needed to house a growing population, how can we make them so that they nurture nature while still offering an attractive product and reasonable price? It is crucial that developers include the following points in their projects, and that buyers consider them when deciding where to buy:



Sustainable development does not mean just caring for nature, it also includes:

  1. The ecological aspect: what most of us understand by the word “sustainability”–the care and conservation of the ecosystems and biodiversity.
  2. The social aspect: involving inclusion of the local community and their culture in order to have a positive impact on them and their quality of life.
  3. The economic aspect: includes fair trade practices and preference for local producers and businesses, all founded on maintaining and conserving natural resources.

It is vitally important to ensure that the new developments have a positive impact on the place where they are constructed. This is achieved by offering social programs to benefit the community that is already established in the immediate and surrounding areas. It also requires creating master plans for development projects that include  integration of existing on-site ecosystems (for example, leaving existing trees instead of cutting them down to plant grass and palm trees). Today, this ecological awareness is in fact highly prized by the final consumer, and it increases the perceived value of the properties. Cancun is a good example, since in the southern section of the city we see developments that have almost no green areas, and on Huayacan avenue there are others that have successfully differentiated themselves by integrating parks and paths while still preserving most of the native vegetation. We see something similar in Playa del Carmen, where most of the west side projects have very little or no vegetation, while developments such as Playacar and Ciudad Mayakoba have maintained a significant percentage of green and ecological conservation areas.

Moreover, today there is a strong trend toward inclusive living. Although we may not be aware of it, this already happens in many environments: residents still living in closed, security-gated developments go out and interact with each other in “common areas”, such as shopping centers, restaurants, and supermarkets, etc. The difference today is that the new developments now umbrella everything inside a grand project with the same name, so what was before perhaps known as “neighborhoods”, or “barrios”, has today become a “planned community”.



It must be remembered that ease of mobility of residents, visitors and service staff is vital; merely conducting traffic studies and complying with municipal code regulations is not enough anymore.  Developers must understand their social commitment so that, together with the community and the authorities, they can find new and better ways for people to travel to and from to their homes.  This becomes even more important when the distance from the security gate to inside the development is several kilometers. A system of on-site bike paths has already become the norm in the Cancun and Riviera Maya region, but there is still an even greater opportunity to create connectivity between residential developments and places of interest, such as cultural centers, malls, and schools, among others. Pedestrian walkways can be easily integrated by creating a natural, attractive urban landscaping design.



Without a doubt, the use of eco-technologies has been on everyone’s wish list, but the prohibitive cost has made it impossible for them to be included in most developments. However, the availability of more efficient, cost-effective products has made it so that they can now be included on the required scale, even in middle-income residential developments. Long-term non-renewable energy savings are the greatest benefit of using the new eco-technologies.



Certainly, the most important goal is to improve the quality of life of future residents by offering shorter travel times, extensive green areas, more social interaction spaces for different age groups and, in general, better master plans for developments.

We are moving away from developers who once made decisions on a spreadsheet based on profitable financial models, to today’s environmentally and socially-conscious developers who understand that sustainability of their projects is a fundamental part of their profitability. In fact, sustainability is just as important as profitability, since it is essential to achieving a better quality of life for homebuyers and social integration within the ecological environment of the community and city. With these factors in mind, first-rate, innovative developments are being planned for the different market segments, and developers who do not make the change soon will surely be left behind.




XVII AMPI Real Estate Forum Cancun

Based on the premise that the real estate sector has great importance for the national economy since it contributes 14% of the GDP, on August 30, 2018, the XVII AMPI Real Estate Forum called “Shattering Paradigms” was held in Cancun. The forum was organized by the Cancun branch of the Asociacion Mexicana de Profesionales Inmobiliarios, A.C. [Mexican Association of Real Estate Professionals]. The purpose of this event was to bring the real estate sector up to date on business, financial, and potential market trends, as well as to understand current legal regulation requirements and the need to professionalize the industry so that better services are provided in Quintana Roo. To aid in this analysis, six conferences were held to discuss important topics such as “The Role of the New Real Estate Law in Mexico”, “Cambiavit, the New Product of INFONAVIT”, “Urban Reform”, and “Resilience: The Key to Accelerating Sales”, among others. During the event, as important alliances were formed and discussion panels presented success stories, attendees were also able to network among different agents in order to foster synergy. Among the conference speakers were Ernesto Derbez Bautista, Chancellor of the UDLAP [University of the Americas Puebla], Carlos Rios Castellanos, Minister of the SEDETUS [Ministry of Sustainable Urban Land Development], and Miguel Angel Lemus, President of the Real Estate Commission of the Business Coordinator Council, among other experts. To close the event, awards were given to ex-presidents and developers during the AMPI 38th Anniversary Commemorative Cocktail.

Decentralization of Government Agencies

 For real estate agents, the government decentralization proposed by President Elect Andres Manuel Lopez Obrador represents a promising reactivation of the real estate market. It implies more transactions, more construction of homes and highway infrastructure and equipment – all of which signify greater benefits for the real estate industry.

Mr. Alejandro Kuri Pheres, National President of the AMPI [Mexican Association of Real Estate Professionals] emphasized that the project must have public/private investment due to the need to build additional residential as well as office real estate properties. Such properties are needed in order to house large-scale government agencies in selected cities, for which real estate activity could grow 7% to 8% in each locality. He emphasized that he is working with real estate professionals throughout the Mexican Republic to analyze the cities where government agencies can be relocated. This is due to the fact that some cities are able to accommodate a government ministry and its ensuing demands on local real estate, while other cities do not have the capacity to do so.


AZULIK: Living architecture that challenges paradigms

Interview with Eduardo Neira, founder of Azulik.


Among the many hospitality concepts that can be found in the beautiful destination of Tulum, there is one that stands out for its unparalleled design, which challenges traditional architectural paradigms. Without neglecting barefoot luxury, the Azulik hotel rediscovers the rustic style and mixes it with the elements of nature, creating a spectacular visual display. But, besides achieving a unique aesthetic – nurtured by an artistic component – this construction is based upon respect for nature. And so, in a display of limitless imagination, Azulik has become the prelude to something even bigger: a new way of thinking that revolves around the challenge of building with conservation as the guiding principle. Azulik Uh May, the upcoming project by the brand, will be undisputable evidence of the success of this innovative model, which combines creativity and improvisation as fundamental tools in the creative process. There is no one better able to tell us about these amazing two projects than the mastermind behind them, Eduardo Neira, better known as Roth.

  1. What is it that inspired the architecture of the Azulik hotel?

This place is inspired by the Maya way of life, which is in harmony with the elements of nature. We could safely say that this is contemporary Mayan architecture. Although the cabins are made in the traditional way (exception made of the walls, as they are glass instead of bahareque), there are other areas such as the restaurant and the dome where we had to improvise. The dome, for example: we wanted to do it in concrete, but the government would not give access permission for the concrete mixer trucks, so we finally came up with a construction that begins with the roof, an innovation that we are replicating in Azulik Uh May. We start with the six circles above and from there we place wood going all the way down, and finally we erect the columns. It sounds crazy, but it was successfully achieved thanks to the creativity of the Maya and our resolve in facing unexpected situations.

  1. What is the Azulik Uh May project all about?

This project aims at becoming livable culture. It will be home to an art school and a museum. There will also be a gallery – twice the size and height of the Azulik hotel – with a small natural lake inside. There will be a housing development, housing for artists and also for collectors, we hope. On the side of the spectrum, we will also build a shopping center with revolutionary fashion brands, art cinema and a theater. There will be three hotels with different concepts: a spa hotel, a wellness hotel and a detox hotel. We will build trails for electric cars. All of this without cutting down one single tree.

Azulik Uh May does not face the sea, but is located 20 km inland, in Francisco Uh May. Its land exceeds 247 acres (100 hectares), and so it privileged in being home for abundant fauna composed of jaguars, toucans and monkeys, and many other species. We really want this to stay the way it is, and for this we must preserve the jungle practically intact. This development will be completely harmonic with nature: vegetation will cover the construction so that it is not visible from the air, so that the birds are also not disturbed. You see, we have to build in a different way.

We already started with my house, which, being very large, has 200 trees inside. Some of them go out through the house, others are all inside. Have there been challenges? Sure. It is, for an example, not desirable to have trees in a kitchen, so there the walls are irregular, since they surround the trunks. Because of the combination of concrete, natural ventilation and trees, interiors are cool and air conditioning is not likely to be required. We come up with new ideas and develop them as we go, but we still owe this to Maya creativity.

  1. Are there any innovations in terms of materials and technologies?

There are. At Azulik Uh May we are erecting structures that challenge the traditional mindset of architects and engineers. If they saw them they would say “no way, this will collapse,” but it does not collapse because it is not concrete. We build with a material similar to ferrocement: we make metallic structures lined in cement. This method arose from the need to solve the problem of concrete mixer trucks, which would destroy trees in their path.

  1. What would you say to developers who destroy the jungle in order to “maximize the profitability” of every inch of land?

That we understand luxury in a different way. Our cabins are the most expensive in Tulum, even if they do not have air conditioning, electric light, showers, minibar or telephone line. However, guests come here to live an experience they would not have anywhere else: to commune with the elements of nature.

You are all welcome in Azulik Uh May, so you can see how construction without cutting trees is a reality. Would everyone in this area build this way, we would all be the more successful, since tourists do not come to live here from afar because of the houses we make. It is a huge contradiction to sell a piece of paradise just to destroy it once they pay for it. Sure, building the way we do is more expensive, but it also sells better. This will be more profitable and at the same time, will help protecting our planet.



KA’ANALI: On the home stretch

Luxury and exclusivity are central to Ka’Anali, as is the case with most current and soon-to-be developments in Puerto Cancun. This vertical development, already 98% complete, stands out by having only 34 apartments distributed in seven floors, including five Garden Houses on the ground floor and three Penthouses on the top floor.

A design by Artigas Arquitectos, one of the most influential firms in Mexico that has already left its mark on several residences in Puerto Cancun, Ka’Anali’s refined and timeless aesthetic features lines that will allow you to contemplate the surroundings. As far as construction goes, Developer EVALOR has taken care of the task with firm and prompt pace, this being their first project of a residential nature, and their very first in Cancun.

Its wide spaces, sophisticated finishes, amenities, and surely, its views to the golf course and the majestic Caribbean Sea, have all been proven highly attractive for buyers, as over 70% of the units have already been sold as of today.

The high quality of the materials used for construction is something noteworthy, as these have been designed to ensure the privacy and comfort of residents. With this in mind, the ceilings and floors have an acoustic insulating material to avoid noise, and the walls are made of concrete. Every detail has been carefully selected to create an atmosphere of comfort and luxury, and so we can find finishes such as marble floors, solid wood closets and resistant screens.

With a wide array of amenities designed to raise the quality of life of its inhabitants, this development includes a gym, spa, swimming pool with sunbathing area, business center, green areas and an outdoor culinary center with top-quality equipment for family barbecues.

And besides all these services and amenities, remember that those choosing Ka’Anali can enjoy all the benefits of living in Puerto Cancun. This means having access to a shopping center with more than 100 national and international brands, including fashion boutiques, entertainment, a cinema, and a wide range of restaurants for all tastes. Also a marina with waterways, an 18-holes round golf course designed by Tom Weiskopf, a beach club and sailing club: all this at a short walk distance.


Distrito Corazón comes to life in Playa del Carmen

On 14th Street, between the famous “Quinta Avenida” and 10th Street, Distrito Corazon was conceived, promising a modern new apartment living concept that concentrates all the best of Playa del Carmen into one exciting place.

With its privileged location just a few meters from the Caribbean Sea, and steps away from a wide variety of restaurants, bars, boutiques, stores, and night clubs, Distrito Corazon has been designed for dynamic, versatile people who want to enjoy the vibrant atmosphere of Quinta Avenida.

The complex has five floors and 32 apartments, all containing high-quality, fully integrated finish. There are two types of units: some are one-bedroom apartments from 59.7 m2 to 66.5 m2 in size. The second type is bigger, with a 106.9 m2 surface area that includes two bedrooms. Both models have two bathrooms, a living room-dining room, kitchenette, balcony, and laundry room.

For complete comfort, residents can enjoy a good-sized selection of choice amenities. On the ground floor is the lobby, the apartment management office, the gymnasium, and commercial premises. The top floor boasts a fantastic rooftop – the heart of this sophisticated living space, as it sports a palapa, pool, and jacuzzi for you to enjoy the best views of the eclectic Quinta Avenida.

Its excellent location in a rapidly growing city that is right on the international tourist radar, not to mention its sophisticated residential concept, makes Distrito Corazon an attractive option for living or enjoying your vacation. Given that Playa del Carmen is one of the cities with the greatest returns on investment in the country, ranging on average between 10% and 13%, these apartments represent a discerning future. Prices start at $3,970,050 MXN and it is no accident that 60% of the project is already sold out. Considering that financial plans are offered with 30% down as well as a 7% discount when paying in cash, it’s easy to predict that in the near future these units will no longer be available.